With this data, a business can conduct quality marketing campaigns, build loyal relationships with customers and ultimately generate new sales. names of children, pet nicknames, hobbies and other personal data that will help build friendly relations with the client.date of first contact, sale and last conversation.activity records, such as recent visits to the website.contact name, phone number, name and email address, links to accounts on social networks, Skype descriptor.For example, such a database may include the following customer information: A CRM database is all customer information that you collect for use in your customer relationship management (CRM) system.
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